Keywords are essential for your Online Marketing Campaign but how do you know which ones to use? Guessing just won’t cut it in this SEO based marketing world, you need to find the exact search words that people use to search for businesses like yours, to ensure you show up in search engine searches. Here are some great tools for you to use to get you started: Wordtracker Wordtracker is one of the first keyword search tools to appear when we first became aware of search engine marketing back in the 90’s. They have a huge database of search terms…

The internet has changed the way we do business most businesses are still trying to work out how to use it effectively. If you use Social Media and the internet effectively it can boost your business and spread your reputation worldwide faster than any other medium. Used incorrectly it can damage your reputation equally as fast. Here are some tried and tested methods to manage your SMM (Social Media Marketing) campaign. To start with you need a strategy, just stumbling blindly into Social Media to promote your business can do more harm than good so it’s important that you plan…