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Posted On: 16 May 2014

Keyword research tools for your Online Marketing Campaign

Keywords are essential for your Online Marketing Campaign but how do you know which ones to use? Guessing just won’t cut it in this SEO based marketing world, you need to find the exact search words that people use to search for businesses like yours, to ensure you show up in search engine searches. Here are some great tools for you to use to get you started:

Keyword Research Tools


Wordtracker is one of the first keyword search tools to appear when we first became aware of search engine marketing back in the 90’s. They have a huge database of search terms which is constantly updated, you get around 1000 suggestions each time you enter a search term. They offer a free service as well as a paid subscription so you can try before you buy! 


Wordstream is a simple service with over a trillion keywords in its database so you can compile detailed keyword lists. You can use the service daily but only if you pay for a subscription. 


Google is the daddy of keyword research for obvious reasons. No online marketing campaign should be without using Google insights at some point. Choose some search phrases for your business and enter them into Google insights to compile a list of keywords for your website, blog or Email Marketing Campaign.

Don’t assume you can get your keyword list and that will last for years, searches change so you need to keep up to date with the latest keywords in your field. Your online marketing campaign is about much more than chatting to your fans and followers on social media. There is a lot of competition out there and you need to be on top of your game with regards to SEO and content marketing. We at Shout! Online marketing agency in Spain are always willing to help in these matters, all you have to do is Shout!