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Posted On: 18 Sep 2014

How will the Twitter “Buy” button affect Online Marketing?


The new Twitter buy button is only in the testing stage but it could revolutionize Online Marketing Campaigns as we know them.

How secure is purchasing through Twitter?

Twitter is ensuring that your payment and personal details online are safe. They will be encrypting all of your personal information such as addresses and your bank or credit card details. Not only is your information safe but it will be stored by Twitter for use at a later date, you don’t need to input your details over and over.

How will this affect Online Marketing?

Fundamentally it will change the face of Online Marketing forever. It is cutting out the middle-man and saving marketers time and effort by taking away the need to drive traffic to your website or online shop. You have always been able to Tweet about your products and services on Twitter, now you will also be able to sell directly too. You have a potential audience of millions and all it takes for others to share your tweets is the click of a button. What is not to love?



A few U.S businesses and bands are rolling out this great new Twitter function to test the waters, here they are:

Follow these guys to see how they are doing, I am sure they would be happy to answer any questions you have. We don’t know yet when this function will be rolled out to the masses, or out of the U.S but keep an eye on the Twitter Blog for up-to-date news and information.

Twitter is set to become the biggest eCommerce platform in the world, it could also be the easiest to manage, depending on how it is set up. Now all we have to do is to wait with baited breath for this fabulous new function to be available to us all. Your guess is as good as mine as to when that will be but watch this space for more info.

If you need advice or help to set up your eCommerce business or Online Shop please don’t hesitate to contact us here at Shout! Online Marketing Agency for a consultation. Getting your online shop design right is crucial to your business for generating sales and revenue. If you are looking to improve your business, do get in touch with us for professional advice.