Artificial Intelligence · Technology · Digital business
I’m Gonzalo Gómez Rufino. I registered shoutad.com in 2003, back when you had to explain digital marketing before you could sell it. Today I build AI agents and bots with memory, context and judgment of their own — agents that work alongside people and with each other.
Started building digital projects.
WhatsMarketing is born.
AI, autonomous agents and multi-agent systems.
Building digital projects.
Play, set your score and challenge friends on WhatsApp. With the real arcade sound, if you want it.
A demo of what can be automated: you play, get your score, and invite anyone with a WhatsApp API Business message.
Arrows ← ↑ → ↓ · with the mouse, click or drag where you want to go · on mobile, swipe
Pac-Man™ and its sounds are property of Bandai Namco Entertainment Inc.
It opens your WhatsApp with the message ready — you send it, from your number.
I challenge you to the ShoutAd.com Pac-Man 👾 I scored 0 points. Can you beat me?
SHOUT! is my lab for ideas in technology, Artificial Intelligence and new ventures. WhatsMarketing is the company I run day to day.
In short
Gonzalo Gómez Rufino builds AI agents and bots for businesses from Buenos Aires. He founded WhatsMarketing in Málaga, Spain, in 2015 — now a WhatsApp Business platform with CRM, campaigns and automation. He has worked in digital since 2003.
01 — What I build
Agents with memory and personality. Multi-agent teams where each one specializes. Voice bots that hold real conversations. Automation on WhatsApp Business. I also build products end to end: architecture, integrations, and the analytics you need to know what’s working.
Space, click or tap to jump. Double jumps count.
02 — WhatsMarketing
The platform I founded in Málaga in 2015 and run every day. It started as bulk WhatsApp messaging and now combines CRM, omnichannel support, campaigns, AI voice, and agents that answer on their own. Companies across Spain and Latin America use it.
A chatbot answers questions you anticipated. An agent remembers the customer, checks the data, decides what to do, and learns from every conversation.
You see the difference in revenue: one filters inquiries, the other closes deals.
WhatsApp Business API, CRM, omnichannel support, bulk campaigns, AI bots, voice and analytics.
03 — Where I work
From Buenos Aires, with clients in Mexico City, Argentina, the rest of Latin America and Spain. Consulting is remote; the work is the same in all four markets.
04 — Results
I’m not interested in using AI because it’s new. I’m interested in systems that solve real problems: more sales, lower costs, better productivity.
Registered shoutad.com and started with design and web projects.
Founded WhatsMarketing in Málaga and specialized in WhatsApp as a business channel.
Autonomous agents, multi-agent systems and AI voice.
05 — Contact
Building a technology product, exploring AI, or trying to automate something that eats your week? Write to me. I answer personally. If it’s about WhatsMarketing, say so and I’ll pass it to the team.