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How will the Twitter “Buy” button affect Online Marketing?

The new Twitter buy button is only in the testing stage but it could revolutionize Online Marketing Campaigns as we know them. How secure is purchasing through Twitter? Twitter is ensuring that your payment and personal details online are safe. They will be encrypting all of your personal information such as addresses and your bank or credit card details. Not only is your information safe but it will be stored by Twitter for use at a later date, you don’t need to input your details over and over. How will this affect Online Marketing? Fundamentally it will change the face…

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Why you need Social Media Monitoring for Online Marketing Success

Happily networking away on Social Media is all very well but are you measuring yours and your competitions online efforts? Online Marketing has become much more than just being social. You need to monitor and measure your results to ensure your efforts are not in vain. Here are some very good reasons why you should be monitoring your Social Media for Online Marketing success. You need to know what to monitor Keep an eye on your engagement and click through rates by checking your website or online shop stats to discover where your traffic came from. You should also be…

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