Google like to keep us on our SEO toes with their ever changing algorithm. The latest is Panda 4.0 and we all need to make sure that our online activities are in-line with these new parameters. Your Online Marketing Strategy needs to stay up to date or you will be penalized in Google searches and your search engine rankings will suffer.
Keyword research is as important as ever. Without it your customers will struggle to find your website in search engine searches. Google’s own keyword research tool is free and works very well in most cases. You need to find your niche and do your research to find the keywords that are right for your business. Adding keywords to your website and your content will send customers in the right direction by improving your SEO.
Anyone who hasn’t heard about the latest buzz-word in online marketing, content marketing, must have been walking around with their eyes closed. The thing about content for the purpose of SEO is that you can’t just churn out any old rubbish. Your content needs to be good quality, original and regular. Copying content from the internet is a big no-no and Google will punish you for it. You can also be penalized for poor quality content, even if it is original. You need to set yourself a schedule to add brand new content to your website or articles to your blog. Just changing a few words on your website from time to time is no longer good enough! If you can’t find the time to do this yourself, your best bet is to hire a professional to do it for you!
The third and possibly the most important aspect of Panda 4.0 is your website design. Having a well made, mobile optimized website is crucial for your SEO search engine ranking. Modern websites need to be up to date with Google Panda 4.0 or they will be difficult to find on search engine searches. 50% of internet browsing is done on mobile devices; your website can look very different on a smaller device so you need to make sure it is optimized for mobile. An outdated structure or layout which makes your site difficult to navigate and hard to understand. Another tip is not to go keyword mad as you can also be penalized for this. Website design can be a complicated business but we at Shout! Online Marketing Agency are always on hand to help.
For more information have a look at What Google Panda 4.0 Update Means for you…