Google like to change it up, we are all aware of this, so how do we keep on top of what is good and bad practice for SEO? Link Building is something that most people just do not get. Bad practice will cause penalties from Google in your search engine rankings. What is link building? Link building is about adding links to your content to be trackable by Google. Each link is ranked by certain criteria and this is Google’s main criteria for ranking your website in search engines. Here are some tips to ensure your Online Marketing Campaign is…

Content Marketing is the link between Social Media Marketing and driving traffic to your website. Just sharing your website link on Social Media, over and over will not only bore people, it may actively make them turn off. The last thing you need is people un-following and un-liking your business networks, so learn to keep your content interesting. Sharing varied and interesting content daily will keep your current customers engaged and attract new customers, as well as constantly driving traffic to your website. Visually Representing your Business Your Content represents your business; it can be images of your products, information…