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Posted On: 01 Jul 2014

Content marketing and why it is important

Content Marketing is the link between Social Media Marketing and driving traffic to your website. Just sharing your website link on Social Media, over and over will not only bore people, it may actively make them turn off. The last thing you need is people un-following and un-liking your business networks, so learn to keep your content interesting. Sharing varied and interesting content daily will keep your current customers engaged and attract new customers, as well as constantly driving traffic to your website.

Content marketing design and why it is important

Visually Representing your Business

Your Content represents your business; it can be images of your products, information videos, beautifully designed emails or branded posts and articles.

Customer Loyalty

Regularly sharing information, advice, give-aways and discounts will keep your customers coming back for more, sharing your stuff with their friends and standing by you rather than moving on to your competition.

Brand Authority

Making your brand well known in your field is an important aspect of marketing, so making yourself an authority in what you do is crucial to stand out from the crowd. Keep it consistent and brand focused for continuity and recognition.

Added Value

You can’t afford to just sell your product or service these days. You have to provide information, advice, entertainment, special offers and many other things to make a success of any business. Add Rich Content Media, Video Marketing, stimulating images, informative written work and great advice to offer your customers, that is what your competition is doing.

Essential for SEO

Most importantly of all, Google just loves fresh content. Make yourself more visible in the Online Marketing world by offering original and fresh content for people to read and share, the more you offer, the better your Google ranking will become.

Whichever is your sharing platform/s of choice, you need great content. Whether you post to a Facebook page, tweet on Twitter, have an Email Marketing Campaign or any other avenues, the one common denominator is stimulating, informative content.

If you need assistance with your Content Marketing please contact us at Shout! Online Marketing Agency for a one to one consultation regarding your needs.

For more information watch What is Content Marketing….