Google like to change it up, we are all aware of this, so how do we keep on top of what is good and bad practice for SEO? Link Building is something that most people just do not get. Bad practice will cause penalties from Google in your search engine rankings. What is link building? Link building is about adding links to your content to be trackable by Google. Each link is ranked by certain criteria and this is Google’s main criteria for ranking your website in search engines. Here are some tips to ensure your Online Marketing Campaign is…

Keywords are essential for your Online Marketing Campaign but how do you know which ones to use? Guessing just won’t cut it in this SEO based marketing world, you need to find the exact search words that people use to search for businesses like yours, to ensure you show up in search engine searches. Here are some great tools for you to use to get you started: Wordtracker Wordtracker is one of the first keyword search tools to appear when we first became aware of search engine marketing back in the 90’s. They have a huge database of search terms…