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Posted On: 05 Jul 2014

Creating great Content for your Email Marketing Campaign

Your content for your Email Marketing Campaign is dependent on your audience to a certain extent. Design your campaign around your product or service and what your audience are looking for. Great content will keep your customers interested in what you have to say. It will also encourage them to share your articles, images and videos.


Here are some ideas for great content to share in your Email Marketing Campaign:

Information about your niche market

Share something with your customers that they may not already know. Write articles about what you do, how you started, where you came from etc. People crave information, whether it’s personal information, or telling someone something new, everyone loves to learn.

Advice for your customers

If you have a technical business or you work in a highly skilled industry, you can offer advice to your customers on “How to” do things. An example of this is for Social Media Marketing experts. Why not help your customers learn how to create engagement in their own Social Media Marketing Campaigns?


Do you have an eBook about your business? Offer it to your email list as a FREE gift. You can also offer discount vouchers and codes exclusively to your customers via your Email Marketing which also encourages more to sign up to your list.

Images of your products

It’s a no-brainer really, send out some stunning images to your customers. Make them eye-catching to keep people interested. Images have been proven over and over to create customer engagement. Don’t miss out on this simple yet effective marketing tool.


Who doesn’t like watching an informative video? If you can share some information or advice with your customers, why not put it in a video? Even simple slide-shows of your products will catch the attention of your audience and encourage them to share your stuff!


We have said it before and we will say it again: Keep it interesting! You need to hold your audience, stop them from deleting your email without reading it. Encourage them to share it with their friends and on Social Media.

If you need a little help with your Email Marketing Campaign, we at Shout! Online Marketing Agency are always happy to help.

Watch this informative video for more tips to manage your Email Marketing Campaign…