Happily networking away on Social Media is all very well but are you measuring yours and your competitions online efforts? Online Marketing has become much more than just being social. You need to monitor and measure your results to ensure your efforts are not in vain. Here are some very good reasons why you should be monitoring your Social Media for Online Marketing success. You need to know what to monitor Keep an eye on your engagement and click through rates by checking your website or online shop stats to discover where your traffic came from. You should also be…

How do some companies get so much engagement in Social Media? What makes their posts more shareable and gets people interested in what they have to say? In a lot of cases the answer is using great images that catch the eye. If you picture your Facebook, Twitter, Pinterest or Instagram newsfeed with thousands of posts to scroll though, you will only stop to look at that content if it is particularly creative, colourful or cute. Twitter and Facebook have recently re-designed their platforms to emphasise images better so you should take advantage of this. What images can you use…