Facebook Engagement won’t necessarily increase your sales directly, what it will do is increase your audience, make you the first business in your market that people think of and the first business that they will recommend to their friends. Word of mouth is essential in your Online Marketing Campaign so you need to ensure that it is you that folks are talking about, as long as it is in a good way!
Use your customers for market research
You have a captive audience on Facebook, your posts appear in your fans newsfeed, use this to research your products or services. Do you have a new product you want to sell but aren’t sure how well it will go? Ask your fans, they will give you their honest opinion; it is the best way to research your products. If you have a new service and you aren’t sure how much to charge for it, ask your Facebook fans how much they would pay for the service. Your Online Marketing Campaign is about reaching out to your audience and making a connection.
Be the face behind your business
Interaction in your Social Media Marketing Campaign can make the difference between being remembered and being forgotten. If you have a personal interaction with your potential online customers, you will be remembered by them. A fan of your Facebook page may not need your product or service right now, but if they have had interaction with you in the form of Facebook Engagement they are much more likely to come back to you when they do need something you provide.
Get your Facebook Engagement right and you WILL have a successful Online Marketing Campaign. Be helpful informative and friendly and you will keep your customers coming back for more. After all who are you more likely to recommend to a friend, a nameless, faceless business, or someone who you have connected with? I know what I would do!
If you need a professional advice, Shout! Online Marketing Agency can help with your Online Marketing Campaign.