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Posted On: 09 Apr 2014

What is Mobile Marketing?

Mobile marketing is, quite simply, an advertisement that appears on apps and games on mobile phones and tablets. Ask yourself what most people spend the majority of their time doing? I think the answer will be using a mobile phone or other mobile device. We use them constantly, while cooking and even while watching television. Any worthwhile Online Marketing Agency will provide this service so check you are covering all bases in your marketing campaign. 

Mobile marketing

How does it work?

You can place your advert on the mobile app or game of your choice or you can advertise on social media platforms. There is a huge choice of ad formats so the world is your oyster in terms of establishing your brand identity. There are different types of mobile marketing; app based marketing which involves advertising within a third party mobile app and in-game marketing which are ads that appear in a game as a still or even a video. You can also use a Facebook mobile app to advertise your business by using promoted post ads.

Why should you be doing it?

More people will see your advert on a mobile device than on any other medium. It really is as simple as that. In this day and age you are more likely to see an advert whilst browsing on your mobile device than you are on television. PLUS mobile marketing has the huge advantage of being interactive, people can click on your ad and buy your product, book your services or engage with you directly in a matter of seconds.

  • 80% of time spent on mobile devices is on apps and games.
  • Mobile browsing is predicted to overtake desktop browsing THIS year (2014).
  • Mobile searches have increased 200% every year since 2012.
  • 43% of time spent on a mobile device is on game apps.
  • In 2013 mobile advertising smashed the £1 billion mark. 

For more marketing strategies take a look at our Adwords Campaign article.