Google Analytics is a free tool for measuring website and mobile statistics for your online marketing campaign. You can use it to monitor your website traffic, focus your social media marketing campaign and target your online marketing to get the best return on investment. There are different types of analytics, here is a little about each type and how you can use them to your advantage.
Social Analytics This is a tool which monitors the success of your social media marketing campaigns, it lets you monitor how people use social media to visit your website or online shop and how they interact and engage with the content you share. Mobile Analytics This will measure how many visits your website or online shop receives from mobile devices. If you have your own app it will also monitor the performance which helps you focus and target your online marketing campaign. Advertising Analytics This helps you to retrieve statistics for your online advertisements to monitor how well they are performing and lets you choose which ads are performing the best so you can use them again and disregard the lower performing online advertisements. Content Analytics Will help you to measure the content you share online and how well it performs. It can also tell you how often people visit pages on your website or online shop, how long they stay on that page and what your conversion rate to sales are. Instead of diving into your online marketing and social media campaigns you should use Google Analytics to do research into which methods work best for your business, measure performance of each platform you use and don’t waste time with the ones that don’t create results. Stay focused on the platforms, social networks and online advertising that is working for you and don’t waste your time, energy and money on the ones that don’t work. Use Google Analytics to create a killer online marketing campaign by discovering where your customers are based and targeting them accordingly, focus on the social networks that are working for you, learn what people who visit your website or online shop are searching for and build your online marketing campaign around that. It works and it’s free so what have you got to lose? Know your audience and get ahead of your competition. For more information on Google tools for your online marketing campaign read our Adwords Campaign article.