The key to creating successful Facebook Ad Campaigns is to select the right audience. Targeting your ads will ensure they are seen by the right people and not just random people who will scroll right past them in their news feed. Targeting lookalike customers means you are searching out other people similar to those who already like your page, people who are likely to be interested in what you have to offer.
Here are some tips for creating your Facebook Ad Campaigns:
Select your audience wisely
Facebook adverts manager lets you specifically choose the people who will see your ads. You can create your audience and use the Lookalike Audience feature to pick a potential audience with similar search interests to your existing page fans.
You can specify demographics; there is no point your ad being seen in the USA if your entire target audience is in the UK! Choose the age range of your customers, i.e. choose people aged 18-30 if you sell customized rock t-shirts, or pick an older audience base if you sell life insurance or pensions.
Pick your audience size, bigger isn’t always better; you need to send out your ad to specific people so it is seen by the people who are more likely to buy your products or services. Creating your ad, selecting your audience and setting your budget is simple but it may take a little trial and error to obtain the optimum results for your business type. Keep a close eye on what your ads are doing, you can stop and start them at any time so if something isn’t working for you, try another option. Facebook ad campaigns are a great tool for selling; people spend more time on Facebook than any other website so it’s the perfect way to get your ads seen by the majority of people. Facebook ads are suitable for all budgets and with measurable results you can’t go wrong.
If you are not sure where to start then why not ask the experts at Shout! Online Marketing Agency. Watch this step-by-step guide How to Create a Custom Audience and Lookalike Audience for Facebook Advertising: