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Posted On: 09 Jun 2014

Tips for Online Marketing on a shoestring

For start up businesses it can be difficult to juggle your budget, spending thousands on marketing strategies can seem out of your league. So how can you make your brand stand out from the crowd on as little as possible? Here are some of our top tips to help you get started in the world of Online Marketing:

Online Marketing on a shoestring

Define your goals.

What do you hope to achieve in your Online Marketing Campaign? Is your aim to get your name out there and raise awareness of your brand?  Are you sales driven and want to make as much money as you can in a short space of time? Do you want to become a leader in your chosen field? Whatever your aims you need to decide and define your goals before you ever dip a toe in the Online Marketing sea.

Define your target customer.

The next step is to decide who you will be aiming your Online Marketing Campaign at. Age, gender, location can all be important in the way you conduct your marketing efforts. Think logically about the best ways to reach your audience.

Build a network.

The very best way to get your name out there is by word of mouth and best of all it is free. That doesn’t mean it is easy to build a network, it takes weeks, months and even years of work to prove yourself in the online world. Be helpful and considerate, make yourself useful and communicate with your customers, become the “go to” person in your field and most of all the human face of your business.

Make people want to share.

A great tip for Social Media Campaigns is to make interesting and informative content so that people will want to share it. It could be a great photo of your product, an interesting article about your business or some great advice, whatever it is make it easily sharable and people will share it. Don’t forget it shouldn’t be all me, me, me, share other’s content too and they will (almost) always return the favour.

Of course there are many other ways to market your business online, If you need professional advice SHOUT! Online Marketing Agency can help you with your Online Marketing Campaign.

For more helpful tips take a look at this great video…