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Posted On: 08 May 2014

5 Email Marketing Campaign mistakes to avoid

Email Marketing is the perfect way to get your message to your customers. An Email marketing Campaign can be used to share news, make special offers, give away freebies, share your blog articles plus many other things. It is all too easy to do it wrong, read our tips to avoid common mistakes.

Email Marketing

Cold emailing

Getting people to subscribe to your list may seem a difficult and slow moving task to start with. Build it up slowly by having an email opt in box on your website and social networks. Promote it, offer free gifts, share other peoples content and you will soon get a decent list of email contacts. Do NOT add people to your list without their permission, this will only get their backs up and give you a bad reputation.

Be consistent

Sending an email newsletter once a year will have people saying “Who are you?”. That is not the impact you want to have on your customers. Set a regular date for sending your emails and stick to it. Whether it is once a day, once a week or once a month just make it consistent.

Make sure it is interesting

You would think it is obvious advice but too many make the mistake of sending out boring emails which will be the quickest way to get people to unsubscribe from your list. Whatever it takes to hold the interest of your audience for long enough to make them open and read your email. Be creative to stand out from the crowd.

Design it well

There are lots of platforms out there for your email marketing campaign, all of them give you lots of choice of how to design your newsletters. Make them eye catching with a subject line that grabs people’s attention or they will just be deleted. If you are not sure how to get started then ask an Online Marketing Agency for their expert advice. Badly designed, confusing and non-functioning emails will turn people off and make you look unprofessional.

Give the people what they want

Share great content, freebies or advice. If you have something to offer then do. Keep them wanting more.

We at Shout online marketing agency can offer great email marketing campaigns, including content creation, for those of you who don’t have the time or the knowhow to make them yourselves.