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Posted On: 01 May 2013

Hotel Marketing and Restaurant Marketing with TripAdvisor

TripAdvisor is the largest travel site on the web, with over 60 million unique views per month, making it a great place for hotel marketing and restaurant marketing. TripAdvisor for Business connect hotels and restaurants with travellers, and increases reservations.

Travel Planning

As well as your business listing, you can use it as part of your online marketing plan by creating special offers and alerts to keep potential clients updated, and enabling the ability for clients to make reservations online.

To make the most of the TripAdvisor business listings it is important to complete all the available information to engage visitors, and make them want to visit your hotel or restaurant.

  • Contact details
    Let your customers know where to find you, how to contact you if they have any questions, and how to make a reservation. Use the option to add a map to your listing to make it easy for customers to find you.
  • Photos and videos
    Upload good quality photographs of your establishment, and the product you are offering to persuade visitors to the site to book with you.
  • Keywords
    Use the right keywords to optimise your listing, both in the content and when you tag photos and videos.
  • Reviews
    Encourage your customers to write reviews and respond to reviews that are written, whether positive or negative, to show you respond to customer feedback.

Travel Reviews

With the help of an online marketing agency like SHOUT! to help you optimise your entry,  TripAdvisor business listings are a powerful branding tool to include in your plan for restaurant marketing or hotel marketing.