Blog · Archive

Blog: digital marketing, SEO and online advertising

An archive of 43 articles. The 2010-2017 ones are from my years consulting in digital marketing — search engine optimization, online advertising, social media, ecommerce and analytics — and are kept as published. What I write now is about AI bots, the WhatsApp Business API and automation. Search by keyword or filter by topic.

Blog: digital marketing, SEO and online advertising

2017

Why I choose agents, not chatbots, when the goal is selling

AI for business: where to start

Multi‑agent organisations: when one agent is not enough

Website chatbot: what to ask before you buy

AI automation: what pays off and what does not

GEO SEO: how to check whether AI can cite your site

WhatsApp Business automatic replies: what to write

WhatsApp bot: which one gets your number banned

Free CRM: which part is actually free

B2B sales: what changes when the buyer messages you on WhatsApp

AI agents: what you learn once they start selling

WhatsApp CRM: what to check before you pay

WhatsApp Business API: what it really costs

Online marketing strategies for restaurants

2015

Cost per lead: what it is and why it works

PayPal brings fingerprint payments to the phone

2014

WhatsApp marketing: running bulk messaging campaigns

How to build a mobile app for your business

Facebook retargeting: reaching people who left without buying

Why is nobody visiting my website?

Five mistakes that sink an online shop

How to improve your website's bounce rate

The most effective online marketing strategies

How to design an online shop

The first bulk WhatsApp messaging platform for businesses

How to access databases for mobile marketing campaigns

How to rank your website on Google

How to improve your local search rankings

How to choose your online marketing strategy

SEO or PPC: which one should you choose?

What FedEx got right in a creative print campaign

Web design that grows your business

The most common types of online marketing

Why responsive design matters for your online business

CPC, CPM and CPA: what the difference actually means for your budget

How good web design attracts more customers

2013

Rich media ads to improve your cost per click

Viral marketing to promote your business

New Rules for Smoother Online Payments in the EU

e-Commerce and Growing Your Business

Email Marketing for Your Business

Advantages of Advanced Web Ranking

A social media advertising case study: the mobile landing page that converts

Why is it important to have a professional online store design

Shopping online - customers prefer online stores and marketplaces

Simple ideas to stimulate creativity in website design

Search Engine Positioning

Managed pay-per-click campaigns

Drop Shipping in Spain: The easiest way to sell online

Web Design in Málaga

Increasing your CPC conversion rate to get more clients

How to Calculate the ROI

The pros and cons of PPC ad campaigns

Organic ranking through quality content

2012

Facebook Exchange Retargeting

Booking a restaurant table through Facebook: the ReservaliaFB® app

2011

Plato's cave and the social web

This archive is where I come from. Today I build AI agents.