Although anyone can build a website in this day and age, not everyone can use great web design to optimise and drive traffic to it. Include a blog We have said it many times, content is key to increasing your search engine rankings (search engine optimisation or SEO). Make a blog section on your website and create interesting and informative content that people will read and share. Make yourself en expert in your field. Provide clear and easy to use social sharing buttons Make sure the buttons link up to your social networks, they are functional and easy to find….