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3 ways to measure your Email Marketing success

It is all very well to send out pretty, informative emails but are they actually achieving sales for you? You could send out an email a day offering advice or information or special offers but if the end result isn’t making money for you then your efforts are being wasted. So how can you measure the success of your Email Marketing Campaign? Open rate Your open rate can be measured by your Email service provider; they are usually quite simple tools to use. If your Email Marketing Campaign is being managed by an Online Marketing Agency such as Shout! Then…

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