REMARKETING and the BEHAVORIAL segmentation personalized advertising

BEHAVORIAL segmentation personalized advertising

Some of the ads you receive on web pages are customized based on predictions about your interests generated from your visits over time and across different websites.

This type of ad customization — sometimes called “online behavioural or “interest-based” advertising — is enabled through your computer browser and browser cookies. Such online advertising helps support the free content, products and services you get online.

REMARKETING

Online marketing technique where the brand renews interest in a product a customer viewed in the past, always on the same computer or browser. For example, you could add a ‘TV’ remarketing tag on all of the pages of your site where you sell televisions. Then create an AdWords campaign to show relevant messages, such as ads displaying a special offer on TVs, to people who’ve visited these pages as they browse sites across the Google Display Network.