Happily networking away on Social Media is all very well but are you measuring yours and your competitions online efforts? Online Marketing has become much more than just being social. You need to monitor and measure your results to ensure your efforts are not in vain. Here are some very good reasons why you should be monitoring your Social Media for Online Marketing success. You need to know what to monitor Keep an eye on your engagement and click through rates by checking your website or online shop stats to discover where your traffic came from. You should also be…

With much of our business lives being on the public forum these days, it leaves us open to very public criticism which, if not dealt with swiftly and professionally, can give your business a bad reputation. Here are some tips to manage negativity in your Online Marketing Campaign. Right to reply If you receive a public complaint or criticism then respond to it quickly and honestly to limit the damage it may cause to your reputation. Social media is seen by some as a way of airing their grievances but you can turn a negative into a positive by replying…