A success story. In 2006 Gary Vaynerchuck was working at his mom and dads discount liquor store in New Jersey. He stumbled upon something called Twitter and less than 2 years later, Wine Library had snowballed into a $40 million a year business. With YouTube followers and book deals coming his way left, right and centre. Wow. How did he do it? Social media. He used social media marketing to slowly grab traction and push it toward his parent’s online store. By engaging potential customers through social media marketing on a 1-2-1 basis. He simply helped them choose the right…