When people think of running a product based business, anywhere in the world, a couple of things spring to mind. Firstly, they think of buying or most likely leasing a bricks and mortar store. The advantage of this method of retail is that it brings a certain amount of credibility compared to online stores. Or at least it used to until e-commerce became not just a novelty, but actually the bulk of some retailers sales. Secondly people think of e-commerce to sell a product. The advantage, of course, is that you are “open” 24/7 and you can sell worldwide. There…