Google Analytics is a free tool for measuring website and mobile statistics for your online marketing campaign. You can use it to monitor your website traffic, focus your social media marketing campaign and target your online marketing to get the best return on investment. There are different types of analytics, here is a little about each type and how you can use them to your advantage.  Social Analytics This is a tool which monitors the success of your social media marketing campaigns, it lets you monitor how people use social media to visit your website or online shop and how…