Did you know that mobile devices and laptops are used equally for internet browsing? Currently 88% of users say they browse every day using their mobile and 80% of them spend more than an hour doing this. All this only confirms the unstoppable growth that using mobile devices is having. The advent of smartphones started a revolution, completely changing the concept of buying online. According to research, 58% of users check their phones before shopping in a physical store, 35% go to the network for more information when you see an ad on TV and 32% do so when they see outdoor ads.
Smartphones have become a powerful marketing tool, dividing and expanding the target audience which is the first step to increase the sales of a business. Be aware however, that users can browse from their phones so it is important to have a mobile responsive website or landing page designed with high usability that can be easily viewed and navigated on a mobile device without difficulty.
This is one of the most important services we offer at SHOUT! Online Marketing Agency where we specialise in Mobile Marketing strategies. A service to design, implement and execute marketing activities through mobile devices and tablets.