When people think of running a product based business, anywhere in the world, a couple of things spring to mind.
Firstly, they think of buying or most likely leasing a bricks and mortar store. The advantage of this method of retail is that it brings a certain amount of credibility compared to online stores. Or at least it used to until e-commerce became not just a novelty, but actually the bulk of some retailers sales. Secondly people think of e-commerce to sell a product. The advantage, of course, is that you are “open” 24/7 and you can sell worldwide.
There are no geographical limits on an online store. You can start, and grow your business without limitations.
Trust is Key
Of course the flip side of that is that people still tend to trust old school bricks and mortar stores. But now the internet is so ingrained into our daily lives consumers are more likely to trust an e-commerce website than ever before. Especially if you hire a great web developer to build you a robust e-commerce website. So it’s high time that anyone who wants to retail any kind of a product, does it online.
If you’re looking at web design for your fledgling business there are 3 things you need to know.
1: Traffic Rules
The reason so many people use Ebay as an e-commerce solution is because it has traffic. Millions of visitors per day in fact. When you decide to have an e-commerce website built, remember search engine optimization and online marketing too. Without traffic your e-commerce website is going nowhere.
2: Social Animal
To make the most of your investment and to gain traction, social marketing can boost your exposure. Your web developer can initiate a social medial marketing strategy that will push your traffic levels up. Put eyeballs in front of your products and increase your margins.
3: Search Engine Visibility
Facebook is big, the internet is bigger. Targeting your customers through Google and Yahoo search engine optimization or SEO, is a key defining factor.
The Final Say
We will be able to effectively “rank” your website higher. Or in other words push it to the top of the search engines. We do this by putting keywords or key phrases into the fabric of your e-commerce website.
This is, simply, invaluable to the success of your business. It’s your starting block. Go for it.