Recently we have talked a lot about Content Marketing. Building a strategy is a basic necessity for all businesses, whatever their size. Consistency, originality and quality are the base for every Content Marketing Campaign. How does your Content Marketing Strategy compare with your business rivals? Here are five things you need to do: 1.Listen Firstly you are going to have to listen to what is going on in the world. Set up Google Alerts for some well researched subjects in your niche market. Use newsfeeds to receive news from carefully selected sources. Subscribe to some blogs in your niche, or…