When you build and maintain a website it is crucial to your success to employ strategic SEO strategies. It is make or break for your Online Marketing Campaign to optimize your SEO. For those who don’t understand what SEO is all about have a look at our tips for improving your website’s SEO:
1) Keyword research
You need the right research tools to do the job properly or you can easily get the wrong results. Google keyword tools aren’t necessarily always the best ones to use so shop around.
2) How to analise traffic
Google analytics is the best known analytics tool but there are others out there that are just as effective too Kissmetrics and StatCounter being just a couple of those.
3) Check for duplicate content
If you use your own writers for your website content or outsource the work you will always need to check for duplicate content. Copyscape is a great tool to check if the content on your site is duplicated anywhere else on the internet; it is bad SEO practice to duplicate content.
4) Understand Meta Tags
Meta tags are the thing that search engines look for when deciding what sites are relevant to your search. The better use of Meta tags, the higher your Search Engine Ranking will be.
5) Submit your sitemap to search engines
Your website has the ability to generate XML sitemaps, it may be an integrated option or you can add a plug-in to do the job. You can submit your sitemap to search engines such as Google.
6) Use of Robots.txt
Using this text can block search engine bots from accessing your site. Why would you want to do this? You can be downgraded in search engine ranking if some pages of your site are of low quality content, using robots.txt can block the bots from these pages therefore improving your Search Engine Ranking.
7) Browser plug-in for nofollow links
To avoid human error in SEO you will need plug-ins to check your nofollow links and make sure there are no mistakes and you haven’t added nofollow to links that you didn’t want to. A great tool for this is ChromeEdit Plus.
8) Links and anchor text
Link building is still the biggest factor in SEO, in recent times it has been necessary to make links more natural and organic to increase your Search Engine Optimisation.
Used primarily by Firefox, Firebug is a plug-in which assists you in inspecting your HTML and CSS properties. You can also use this plug-in for other browsers by using Firebug lite.
10) Bing webmaster tools
Bing have some great tools which Google do not have (yet), including a link explorer tool and an SEO analiser to pick up mistakes you may have missed.
We here at Shout! Online Marketing Agency are experts in SEO and can arrange a face to face or online meeting with you to discuss your SEO needs.
Here is a great video to watch about SEO mistakes and how to avoid them: